Los Angeles: Townsend Club, 1935. Seven items stapled together, consisting of a two-page letter to the head of the Fitchburg, MA Townsend Club introducing the print by the "dyed-in-the-wool Townsendite" John Didrik Johnsen, a small black and white reproduction of the print, a questionnaire soliciting information about club officers and whether they might be nterested in ordering a copy of the print, two small leaflets and an order card for the print, and a pre-addressed business return envelope.
The print, which shows a farmer scattering golden coins in his field instead of wheat, is said to symbolize the economic promise of the Townsend Plan. The first 1,000 orders would receive a signed version. The marketing verbiage suggests that displaying the print, priced at one dollar, will help to spread the message of Townsend's revolving old-age pension proposal.