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Schiller, Herbert I.

The mind managers

Beacon Press, Boston. 1973, ix, 214p., second printing boards lettered in blue and silver foil, in dust jacket, tiny stain to foredge, jacket a little rubbed, a very good copy. Shrewd stuff. Schiller in chapter one offers "Five myths that structure content [of historical consciousness, especially in the US]: 1. The myth of individualism and personal choice. 2. The myth of neutrality. 3. The myth of unchanging human nature. 4. The myth of the absence of social conflict. 5. The myth of media pluralism." -Schiller gives a page or two to each; here is a byte from his analysis of #1, which he characterizes as "Manipulation's greatest triumph.. a definition of freedom cast in individualistic terms. This enables the concept to serve a double function. It protects the ownership of productive private property while simultaneously offering itself as the guardian of the individual's well-being, suggesting, if not insisting, that the latter is unattainable without the existence of the former" p.8

Cat.No: 172168

Price: $12.00

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